SKM Media Group designs and develops custom marketing platforms for multi-location operations allowing their local offices to access a full suite of turn-key marketing services simply and easily. The SKM marketing platform is used by some of the largest corporations to help gain market share, retain existing clients and streamline marketing operations. For Franchises, SKM helps generate new customers, retain existing customers, as well as recruit new franchisees and retain existing franchisees.
SKM communicates each client's unique message to a target audience that has the highest propensity to become new customers. SKM develops and delivers compelling message offers through the use of our proprietary products, media channels and distribution platforms.
Establishing marketing initiatives across multi-location corporations is extremely difficult for many corporations. Corporate marketing departments do not have the resources or tools to achieve strong buy-in from field offices. SKM's platform addresses this problem to provide profitable, sustainable revenue growth for our clients.
The SKM Platform improves many functions for our customers including:
- Increasing Customer Revenue and Profits
- Increasing User Adoption
- Simplifying Disbursement of Corporate Subsidies
- Simplifying Order and Management Processes
- Decreasing Customer Costs
- Generating Extensive Campaign Tracking and Analytics
- Improving Marketing Investment Returns
- Improving Communication Between Headquarters and Local Offices
- Automating Processes that allow Corporate Marketing Departments to Do More with Fewer Personnel
SKM's Platform services include:
- Data Services: Modeling, Analytics, Targeting and Hygiene
- Direct Mail: Letters, Postcards, Tri-Folds, Invitations, Reply Cards, Inserts and more
- Email: Newsletters, Retention Based Advertisements and Promotional Items
- Social Media: Social Profile Management, Video Management, Blogging, Tweeting
- Search Engine Optimization (SEO) & Pay-Per-Click (PPC)
- Landing Page, Personalized URL (PURL) and Web Development
- Tracking: Phone, Web, Reply Card, QR Code, PURL, IP, Campaign, Media Type and more
- Creative Services: Advertisement Design and Promotional Development
- Promotional: Gift Cards, Specialty Products and more
- Print Services: Newspaper Inserts, Magazine Inserts, Billing Inserts, Business Cards
- Consulting Services
SKM is growing rapidly as we supply advertising and marketing services and tools for multi-location organizations. The SKM Platform blends old media with the power of new media to empower our customers.
Increasing Your Return On Marketing Investment
The SKM Platform, a proprietary technology, offers a flexible solution that allows our clients to fundamentally change the economics of deploying single or multi-channel campaigns, while reducing marketing costs.
The Platform ordering process follows a sophisticated yet simple method for selecting powerful marketing programs. We like to call it "The Art of Easy." The platform allows our customers to enroll and purchase their annual marketing initiatives in an average time of 3.2 minutes. Simplifying the ordering and campaign management processes have proven highly successful for our customers with several locations to Fortune 50 corporations with hundreds of locations throughout the country.
The Keys To Success
The Platforms Campaign Management System (CMS) provides a broad set of tools such as integrated data management, a real-time count system, data modeling, single or multi-channel campaign selection and full turn-key fulfillment. SKM's platform provides the power to segment a list, manage and select marketing creative, auto-insert tracking and deploy marketing pieces. The CMS manages an entire advertising campaign from list importing through coupon redemption.
The Platform Tracker is a comprehensive real-time tracking system designed to monitor campaign activity on a single campaign, group of campaigns or the entire organization. Track number of responses, response times, transactions, cost per transaction, geo-response levels and return on investment. This tool is a customizable feedback system that allows users to data-mine historical campaign metrics, further increasing the success of campaigns.