SKM Media Group is a leader in direct response marketing for the insurance industry. We have generated thousands of leads for some of the largest insurance and financial institutions in the world. Our clients utilize our services to increase customer acquisition and retention, and our core goal is to maximize the profitability of our clients' marketing initiatives while increasing their overall return on marketing investment.
SKM's core insurance services include building response oriented databases that expose insurance products and services to consumers and businesses in local, regional and national markets. SKM builds these targeted prospect databases through modeling, analytics, our corporate and supplementary web sites, surveys, and multi-sourced files form the best data sources in the world. SKM's insurance files have proven to perform consistently better than traditional list companies, and we've compiled databases for P & C, Life & Health, Final Expense, Annuity, Investment and many more.
This proprietary file contains pinpoint targeted auto data on 90 million consumers in the U.S. with automotive filters such as vehicle make, model, year and more.
New Mover File
Whether it's a new house, apartment or condo, these new movers have made a major change and would welcome your online, direct mail and/or telemarketing offers pertaining to insurance offers.
Motorcycle & Boat Owners Nationwide
We've compiled this file from motorcycle and boat subscriber information such as association membership, purchases, consumer Internet responder records, government sources and more. We then overlaid this data over additional proprietary files that are responsive to motorcycle and boat related promotions.
This file allows you to target homeowners by value, age of home, mortgage origination data, presence of pool, and hundreds of other demographics.
Reach individuals by their current financial status and situation. Zip +4 Analytics is an estimation model that data services companies use to create demographic averages in a given area. This type of modeling can be very effective when targeting certain demographics such as credit score. We commonly utilize this type of modeling on many of our databases to mimic prescreened data without being bound to FCRA compliance or firm offer guidelines.
Reach consumers who are financially challenged and looking to save money on insurance offers. We aggregate data from over a dozen subprime categories from thousands of online sources, thus ensuring that we only utilize the most accurate, up-to-date data available.
Reach life insurance prospects who would like to save money on insurance offers by age, income, modeled credit scores and many additional criteria.
Use SKM's data to reach Annuity prospects who are looking to save money on insurance. Selects include age, income, income producing assets, investment interest and other criteria.
SKM combines targeted prospect data, well tested corporate approved mail pieces, and strong promotions into a TURN-KEY campaign fulfillment system that GETS RESULTS for clients in the insurance industry. All of our turn-key direct mail campaigns include: data, design, print, packaging, postage, call tracking and reporting, and campaign analysis. We take the heavy lifting out of marketing so your agents, agencies, branches, financial advisors and independent producers can focus on their core business: selling. To further simplify the marketing process for our clients, SKM has developed a powerful and easy-to-use online marketing platform for IMOs, insurance companies, and financial institutions.
The SKM marketing platform addresses many issues facing the insurance industry including:
- Ability to generate quality leads
- Brand recognition and protection
- Using corporate resources to integrate and execute effective marketing campaigns
- Providing a steady resource for reliable advertising plans
- Ability to track the success of campaigns
- Increasing visibility in dealer marketing initiatives
- Greatly reducing the cost per customer acquisition
The SKM marketing platform provides an easy way for clients in the insurance and financial industries to market their products and services while also generating a consistent flow of quality inbound leads. The platform also allows the use of co-op marketing dollars to discount marketing costs; increase marketing spend among online marketing platform users; and increase participation.
The SKM marketing platform enables insurance industry clients to:
- Increase sales
- Provide more inbound leads
- Up-sell existing customers
- Utilize a highly effective, simple-to-use lead generation system powered by the cleanest, most up-to-date date
- Increase marketing spend among the field
- Streamline marketing operations on a local, regional and/or national level
- Increase marketing spend and participation in more successful marketing initiatives
- Help individual agencies gain market share
- Create and reinforce brand
- Help local, regional and national producers gain access to a full suite of marketing services including: direct mail, telemarketing and targeted prospect databases
- LOWER COST PER SALE by having response driven data connected to the champion mail pieces, postcards, booklets, catalogs and more
If you have any questions about our marketing platform, any of our insurance databases, or if you'd like to get your Insurance direct mail or telemarketing campaign started today, call 877-859-9055 or complete the Contact Us form by clicking here.