SKM Home Services
SKM Media Group's Home Services division specializes in generating high-quality leads for our clients in the home services industry. We make it easy and affordable for all types of contractors and home services professionals to increase their sales and customer base through targeted direct marketing campaigns.
With homeowners holding on to their homes longer and all trends pointing in a positive direction, now is the best time to reach these homeowners through turn-key direct mail campaigns, email marketing campaigns, and more! From dealers to distributors to installers to retailers, SKM can create a powerful direct marketing campaign custom tailored to fit your needs, and our campaigns GET RESULTS!
As a division of SKM Media Group, which has 30 plus years of combined direct marketing experience, SKM Home Services is your ultimate resource for:
- Generating new customers
- Retaining existing or past customers
- Increasing sales
- Creating more inbound leads
- Up-selling existing customers
- And more
The Difference is in the Data
All of our direct marketing campaigns are powered by the cleanest, most up-to-date data files including our proprietary Home Improvement Prospect (HIP) file. Because we are a data services leader, we have access to a wide range of homeowners in the county, including the 23 million elite homeowners who we've isolated as the most responsive to home services and remodeling offers.
SKM builds these targeted prospect databases through modeling, analytics, local permit information and multi-sourced data, and our lists have proven to perform consistently better than those of traditional list companies.
SKM combines targeted prospects with well-tested, corporate approved mail pieces and strong promotions to create turn-key direct mail campaigns that get results in the home services industry. All of our turn-key direct mail campaigns includes: data, design, print, packaging, postage, call-tracking and campaign analysis.
Leave the Heavy Labor to Us
Let the SKM team take care of the heavy lifting! We'll focus on creating highly effective marketing campaigns so your suppliers, installers, dealers, retailers, showrooms and partners can focus on their core business: selling. To further simplify this process, SKM has developed a simple-to-use and easily accessible online marketing platform specifically designed for home service professionals.
The SKM Home Services marketing platform addresses many issues facing the Home Services industry including:
- Brand Protection
- Ability to generate quality leads
- Utilizing corporate resources to execute and integrate effective marketing campaigns
- Need for reliable advertising plans
- Increased visibility in dealer marketing initiatives
- Ability to track campaign success
- Reduced cost per customer acquisition
The SKM Home Services Marketing Platform is a Game-Changer
SKM developed this proprietary online lead generation platform, which has proven to be a game changer, for companies with field operations and multi-location retail distribution. The SKM platform allows home services professionals to target prospects and/or existing customers on a local, regional and/or national level on-demand, 24/7/365.
The platform gives retailers, suppliers and dealers the ability to enroll and purchase monthly, quarterly and annual marketing initiatives in minutes, which can drive traffic and increase sales on a local, regional and national level.
Home services clients who've utilized the SKM online marketing platform have seen a tremendous adoption rate among their locations nationwide due to simplicity of use, results and lowered cost per acquisition. This is true for enrollment and on-demand campaigns powered by the marketing platform. Both processes have proven highly successful among large home services marketers, and both have provided value added marketing services to the user's affiliations, dealer networks, suppliers and key customers.
The platform provides an easy way for home service professionals to market their products and services, and a consistent method of lead generation. The platform also allows the use of co-op marketing dollars to discount marketing costs, increase marketing spend among online marketing platform users, and increase participation.
If you have any questions about our Home Services division, our Home Services Marketing Platform, or if you'd like to get your direct mail or telemarketing campaign started today, call 877-859-9055 or complete the Contact Us form by clicking here.