Data Solutions
SKM Media Group is a leader in data services technologies specializing in the mortgage, insurance, franchise and home services industries. We help our clients grow their business and increase return on marketing investment by providing comprehensive data and effective marketing strategies. Our core competencies include: data analytics and response modeling, data hygiene and optimization, proprietary database compilation, list aggregation and fulfillment, and more.
The quality of our mailing lists is second to none. We aggregate and compile our proprietary databases from multiple sources to help each client get the most in-depth knowledge of their target audience. We are equipped to handle everything from the simple details of media conversion to complex data analysis, and our data analytics team is able to reconstruct, improve, organize, merge or purge data to ensure success. SKM's advanced analytics capabilities, coupled with our cutting-edge creative design, typically lead to higher response rates and outperform the mail campaigns of current providers.
We understand that the productivity of your company depends on the effectiveness of your marketing campaigns—the key to which is data. Let our experience increase your response rates and more importantly, your return on investment.
Business Lists
Through our advanced data analytics capabilities, we have the ability to pinpoint all types of businesses—from small offices/home offices with several employees to Fortune 500 companies with thousands. We can help you zero in on lawyers, doctors and accountants, plumbers, carpenters and other home services professionals, or new start-ups or well established firms. In short, we can help you reach companies of all sizes in whatever field or industry you seek.
Whoever you’re trying to target or whatever you’re offering, effective business lists can bring the two together. Our data solutions are scalable to help you whether you’re mailing to tens of thousands of prospects across the country, or a few thousand in your home town. In addition, we do more than supply the lists. We deliver marketing solutions. A properly planned and executed turn-key direct marketing campaign can provide you with a competitive edge in our ever-changing economic landscape.
Targeted Business Lists
Select from thousands of Business categories including: standard industrial codes (SIC codes), business professionals, contractors and other home services professionals, manufacturers, doctors and dentists, new businesses, schools and teachers, and many more. You can also select by number of employees, sales volume, business services, nurses, realtors, accountants, lawyers, telephone numbers and a variety of specialized selection criteria.
We guarantee we will get you the freshest, most accurate business list information found anywhere. We constantly update and validate our business data to ensure the highest accuracy. Every record is checked against the U.S. Postal Service's National Change of Address (NCOA) service, so your list always contains the most current, most deliverable addresses available. In addition, every address is updated and standardized using USPS Coding Accuracy Support System (CASS) certified software.
Consumer Lists
SKM can help you target new homeowners and new movers, affluent individuals and families, people in debt, individuals who have an ARM expiring in two months, senior citizens or veterans, golfers, tennis players, fishermen, craft enthusiasts or individuals within any demographic or interest you can imagine.
We have access to the largest, most comprehensive consumer databases in the world. With over 100 million households and 220 million consumers—compiled directly from county recorder and assessor files—marketers can target prospects that generate the optimum results. Selections include: home purchase information and loan data, and specific property details such as lender name, loan amount, credit score, purchase date and current market value. You can also select by age ranges, seniors, high income, presence of children, ethnic households, telephone numbers and more. We will get you the freshest, most accurate information found anywhere.
Targeted Consumer Lists
SKM can also provide you with the largest and most comprehensive consumer lists and databases of self-reported consumer information in the direct marketing industry. This includes the Lifestyle Survey Responders file, which contains more than 500 response segments covering all aspects of how consumers live, what they spend their money on and what interests they possess. This file is compiled from responses to consumer surveys and product registration cards. Interests include: online, travel, health, charity, sports, money, technology, music, mail order, pets, hobbies and many more areas.
We constantly update and validate our household data and consumer lists to ensure that our clients receive files with the highest accuracy. Every record is checked against the U.S. Postal Service's National Change of Address (NCOA) service, so your list always contains the most current, most deliverable addresses available. Further, every address is updated and standardized using USPS Coding Accuracy Support System (CASS) certified software.
Investor Lists
SKM provides solutions to financial institutions, investor relation firms, ad agencies, marketing firms, list brokers and business professionals by generating information on qualified investors and consumers looking to pursue financial opportunities. Whether you are looking to reach this audience with email, direct mail or by phone, SKM will get your message in front of the right audience of accredited investors, online traders, wealthy affluent consumers, stock market players, retirement and annuity buyers, or any type of investor you wish to target.
Accredited Investor Lists and Telemarketing Leads
We have built a proprietary database through our own financial sites and highly targeted marketing initiatives to produce a highly responsive and segmented database by type of investor. These investors are seeking opportunities and can be targeted in multiple ways including turn-key direct mail campaigns or targeted email marketing initiatives. You have access to investor email lists, investor phone and mail lists, and selects such as location and age of investor, type of investor, and other key demographics.
Here are some of the specific investor types we provide access to:
- Accredited Investors
- Affluent Boomers
- Green Investors
- High Income Seniors
- High Income Young Investors
- High Net Worth Investors
- Oil & Energy Investors
- Precious Metal & Gold Investors
- Real Estate Investors
- Small-cap Investors
- Speculative Investors
- Stock & Bond Investors
- Ultra Affluent Individuals
Specialty Lists
Specialty leads are one of the most important pieces of the marketing puzzle for sales people, agents and marketing departments. Good leads produce profit; bad lists waste your valuable time and money. Seasoned agents and marketing professionals realize that in order to be successful, they must always utilize accurate lists to generate a constant stream of new clients.
SKM's specialty lists allow you to get your message to the targeted prospects most likely to buy your products and services. Compiled from trade shows, directories, surveys, trade associations, Internet, public records, government certification files and other proprietary sources, specialty lists allow you to reach specialized markets, professions and trade industries with greater accuracy and selectivity versus standard compiled files. With hundreds of categories to choose from, let us find your target audience.
Lifestyle Survey Responders
The largest and most comprehensive database of self-reported consumer information in the direct marketing industry, the Lifestyle Survey Responders list contains more than 500 response segments covering all aspects of how consumers live, what they spend their money on and what interests they possess. This file is compiled from responses to consumer surveys and product registration cards. Interests include: online, travel, health, charity, sports, money, technology, music, mail order, pets, hobbies and more.
Here are a few popular specialty list categories:
- Auto Insurance
- Credit Repair
- Debt Consolidation
- Health Insurance
- Life Insurance
- Mortgage Lists & Data
- Timeshare Interest
- Travel Enthusiasts
Compliance
Just as important as getting the right sales leads, or being able to send thousands of interactive messages, is the ability to do it safely and avoid any risk. Mounting privacy and compliance regulations, and customer controls have taken a toll on the market. Consumers now have the power to select what they want to hear about, when they want to hear about it, and by what channel. Tracking the ever-changing state, federal and global Do Not Contact regulations requires full time monitoring of these rules and expertise in understanding what they mean and how to apply them.
In addition, many companies have established internal privacy policies that must be adhered to. Capturing and applying this information centrally, as well as tracking and adhering to individual/corporate prospect and customer preferences, can slow down productivity and even result in fines and brand damage when non-compliance occurs.
SKM works with industry leaders to provide our clients with expertise in these critical areas. Our partners provide strategies that link into direct marketing processes so organizations can leverage their existing investments, get to market faster, and bring back immediate and exclusive prospects unavailable to their competition. Our compliance partners also provide guarantees to ensure that our customers will be 100% compliant 100% of the time while enabling lawful exemptions to the Do Not Contact regulations.
Whether you are a centralized marketing department, call center, field branch or sales agent, affiliate or outsourced 3rd party marketer, SKM will bring in the right partner to provide consultation on compliance and privacy, recommend the proper products and services that handle the full range of Internet based Do Not Contact compliance (Do Not Call, Do Not Fax, Do Not E-mail, Do Not Mail), or simply provide a partner that will assume 100% of any compliance risk.
Email Appending
What Is Email Append?
Email append is a data enhancement service that accurately matches and appends deliverable email addresses to your customers' records. We provide our clients with up-to-date, permission-based email addresses using advanced appending technology to match and append residential or business email addresses to their customer file(s) based on their name and address.
Key Features
SKM's unique 14 Day Deliverability Guarantee ensures that you are only charged for deliverable emails within the two week period. We also match to our 320 million multi-source opt-in, CAN-SPAM compliant database to maximize matches and increase deliverability rates. Using industry-leading proprietary matching logic, SKM yields high match rates and accurate results for consumer and business, and we also address standardize your database in order to improve match rates. In addition, we offer unbeatable turnaround, with match results typically returned within 24 hours of submission.
Available matching options include:
- Full Name and Address (Individual - Consumer)
- Surname and Address (Household - Consumer)
- Contact Name, Company and Address (Business)
Why Use Email Append?
Email append is often the best solution for effectively communicating with your existing customers, expanding messages or offers to your less active customers, building customer relationships, and increasing the monetary value of your existing database.
To maximize the results of your email append project we provide:
- Competitive pricing
- Deliverable emails and postal addresses guaranteed
- 320 million multi-source, opt-in email database to maximize matches
- Industry-leading proprietary matching logic, which yields high match rates and accurate results
- Fast turnaround with match results typically returned within 24 hours of submission
- Dedicated customer support; an experienced Account Executive will manage all aspects of your project from start to finish
Email Append Types Include:
- Address Append
- Email Append
- Reverse Email Append
- Lifestyle and Demographic Selects
We Are Experts In:
- Email Matching and Hygiene
- Email Deployment and Campaign Management
- Data Enhancement Technologies and Processing
We Can Help You:
- Acquire and Retain Customers
- Validate, Cleanse and Enhance Customer Data
- Deploy and Analyze Email Marketing Campaigns
If you have any questions about our data solutions, any of our lists, or if you'd like to get your turn-key direct mail, targeted email or telemarketing campaign started today, call 877-859-9055 or complete the Contact Us form by clicking here.